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Scarcity

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August 2002
Detour
Scarcity
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Market in Gouda The hottest days of summer seem over. The weather is nice. Tourists and locals stroll over the Saturday market.

The patio's are full. Finding a free table takes a quest for this local and tourist. A free place on the terrace is like a valuable discovery. On week days the terraces are empty and thus attract a smaller crowd.

  • Does scarcity make a product more attractive?
  • Or do people just want to join a sitting, safe herd?
Would the same principles work on the web? Is the combination of a limited supply and many other customers a crowd pleaser?

At this moment there are 2 free places for readers of this Nut's Weekly.

  • Does appreciation of a web column increase if the number of readers is limited to a maximum?
  • Are you extra satisfied that you have achieved a place in the audience of readers?
  • Does it help to know that you are visitor of this Nut's Weekly?
Till next week,
Nut